Wholesale Sales Follow-Up by The Tailored Taproom

Keep brewery wholesale opportunities moving from first contact to reorder.

Organize restaurant, bar, retail and distributor prospects in a simple sales pipeline so samples, follow-ups and reorders do not disappear into someone’s inbox.

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B2B follow-up matters

A sample delivered is not the same thing as an account opened.

Small brewery sales teams often know exactly who they should follow up with. The problem is doing it consistently while everything else in the brewery is happening.

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Prospect tracking

Keep target bars, restaurants and retailers organized in one place.

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Sample follow-up

Know which accounts received samples and when someone should check back.

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Reorder visibility

Surface active accounts that may be due for another order or conversation.

Example wholesale pipeline

Give every account a clear next step.

1

Target Account

A bar, restaurant, retailer or distributor enters the prospect list.

2

Contacted

First outreach is logged and next action is visible.

3

Sample Delivered

Track when product is sampled and schedule follow-up.

4

Account Opened

The prospect becomes an active wholesale customer.

5

Reorder Due

Flag accounts that may need another conversation or order.

Built for a small sales team

Know who needs attention before the opportunity goes cold.

The goal is not enterprise sales software. It is a practical view of prospects, samples, active accounts and next steps that a brewery owner or sales rep can actually use.

Account: Neighborhood Tap House
Status: Sample delivered
Last activity: 6 days ago
Next step: Follow-up due tomorrow
Owner: Assigned sales rep
Future offering

A focused add-on for breweries with active wholesale sales.

We expect wholesale pipeline management to fit best as an advanced operational add-on or as part of a future growth package.

Preliminary: $199–$299/month

Final pricing will depend on user count, automation depth, account volume and whether the system is sold standalone or bundled with broader Taproom Operations services.

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Related Taproom Operations

Connect wholesale sales to the same operational system.

Taproom CRMSee the core pipeline system →Customer ReactivationBuild repeat revenue workflows →Taproom OperationsExplore the full category →