Taproom CRM by The Tailored Taproom

See every important taproom opportunity in one place.

Organize private-event leads, customer inquiries, follow-up tasks and sales opportunities in a simple pipeline built around the way breweries actually work.

See the Pipeline Join the Founding Program

Less scattered follow-up

Stop managing opportunities across voicemail, email, texts and sticky notes.

A CRM only matters if it makes the operation easier. The goal is visibility: what is new, what needs follow-up, what is booked and what is going cold.

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One pipeline

Track leads and opportunities through clear stages instead of searching across disconnected channels.

Clear next steps

Managers can see what needs attention without relying on memory.

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Better follow-up

Automations can support the process while your staff handles the conversations that need a human.

Example pipeline

A simple view of where every opportunity stands.

New Inquiry

A new lead enters the system.

Contacted

Your team has responded and started the conversation.

Qualified

The opportunity is real and worth pursuing.

Follow-Up

Next action is visible and scheduled.

Booked / Won

Track the outcome and move into post-sale workflows.

Built around useful views

Different opportunities can have different pipelines.

Private events do not move through the business the same way wholesale accounts do. The system can keep them organized separately while giving management a consistent place to work.

Private Events: New → Qualified → Proposal → Follow-Up → Booked

Wholesale: Prospect → Contacted → Sample → Account Opened → Reorder

General Leads: New → Responded → Active → Closed

Management view: See open opportunities and next actions

Pricing

The CRM is the operational backbone, not a separate product you have to learn alone.

Basic pipeline access is planned inside Taproom Follow-Up, with more advanced pipelines and segmentation in future growth tiers.

Included from $199/month

Taproom Follow-Up includes the core opportunity pipeline. Expanded pipelines, customer segmentation and advanced automation will be available in higher tiers.

View Taproom Follow-Up

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