Taproom Promotions by The Tailored Taproom

Turn your existing customer list into more reasons to visit.

Plan and automate targeted taproom promotions for new releases, events, slow nights, mug club renewals and other moments that can bring customers back.

See Campaign IdeasGet Launch Updates
Revenue before reach

You may not need a bigger audience. You may need to use the one you already have.

Past customers, subscribers, event organizers and loyal regulars already know the taproom. The opportunity is creating relevant reasons for the right people to return.

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Repeat visits

Bring previous customers back for timely events, releases and promotions.

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Better segmentation

Send relevant campaigns to appropriate customer groups instead of treating everyone the same.

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Measurable outcomes

Connect campaigns to inquiries, bookings, redemptions or other useful business outcomes.

Practical campaign ideas

Give customers a real reason to come back.

New Beer Release

Notify appropriately opted-in customers about a limited or seasonal release.

Slow-Night Promotion

Create a specific offer or event designed around a daypart that needs more traffic.

Mug Club Renewal

Automate renewal reminders and follow up with members who have not renewed.

Trivia, Music & Events

Promote recurring taproom programming to customers likely to care about it.

Anniversary & Seasonal Events

Build campaigns around Oktoberfest, anniversaries, holidays and other high-interest dates.

Private Event Booking Window

Reconnect with previous organizers when companies and families begin planning seasonal events.

Not a generic email blast service

Segmentation is what makes the system useful.

A previous private-event customer should not necessarily receive the same message as a mug club member. A wholesale account is different again. We want campaigns tied to customer context, not just a giant list.

Segment: Mug club members nearing renewal
Campaign: Renewal reminder
CTA: Renew membership
Follow-up: Reminder if no action
Outcome: Renewal tracked in customer record
Future growth tier

Promotions become more valuable once the core customer system is in place.

We plan to layer promotional workflows onto the same contacts, segmentation and CRM used for lead follow-up and customer reactivation.

Planned

Taproom Growth

~$299 / month

Customer reactivation, targeted promotional campaigns, segmentation and expanded revenue-generation workflows.

  • Customer reactivation
  • Promotional campaign workflows
  • Audience segmentation
  • Repeat-visit campaigns
  • Expanded automation
Get Launch Updates

Preliminary pricing. Final packaging will be based on messaging volume, workflow complexity and founding-customer feedback.

Related Taproom Operations

Build promotions on top of better customer data.

Customer ReactivationBring previous customers back →Taproom CRMOrganize customer opportunities →Private Event RevenueCapture higher-value inquiries →
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